Black Friday is coming! Is your studio ready? Years ago, this consumer holiday was synonymous with early morning wake-ups and standing in line for hours, but that strategy is less relevant in our current world. Now, your digital marketing strategy reigns supreme, and your emphasis should be on preparing your clients to purchase from you rather than surprising them on Friday. Let's break it down:

Let's talk about pricing for your boutique fitness studio. Studies show a change in pricing can increase or decrease your revenue by 20-50%. What could your gym do with 20+ percent more money?

As the gym owner, you have the experience to guide your client in choosing the package that best serves their needs. That doesn’t mean you should personify the gym sales tactics that give the fitness industry a pushy reputation. You can embody confidence while supporting your new client’s goals, schedule, and budget.

If you own a gym or boutique fitness studio, your confidence in asking customers to buy is often the difference between a profitable fitness business and hoping to break even.