Do you have 30 minutes to create a free fitness studio marketing event that could bring a ton of new leads to your business? It will cost you next to nothing, and it’s great for member morale. It’s also my favorite way to get a ton of new faces in the studio during a typically slow time - especially right before your amazing Black Friday sale.

I polled a few of my respected colleagues to develop the top ten things your business coach wishes you knew.

Think of it as a free coaching call on the house.

The quarterly survey is my favorite tool to combat membership churn in the wellness industry. Free tools such as Survey Monkey enable you to build templates to easily survey your clients. By asking key questions and analyzing the data, you can then strategically improve your business each quarter

Your gym’s trajectory can drastically and quickly improve by setting aside CEO time each year, quarter, and month to check in, identify roadblocks and needle movers, and set actionable, achievable goals. I call this an “owner retreat” and its similar to what I did as a studio owner, and what I do now with my clients and my own business.

Here are the KPI's every boutique fitness studio owner needs to know and use to build a profitable business

Parkinson's Law is one of the best-known rules of wealth accumulation. It explains that, no matter how much money a person earns, they tend to spend the entire amount plus a little more. In other words, if your expenses rise in lockstep with your earnings, you've found yourself living Parkinson's Law.

Research shows that only 8 percent of people actually achieve the goals they set. So, the question is, how do you become one of the eight percent who are seeing their dreams come to fruition? Let's break it down.

Rather than asking “if” the client will buy, you ask, “when would you like to start?” Adjusting your sales strategy to implement the assumptive close in your fitness studio while teaching and selling will increase profits and help you sell more gym memberships.

How can you attract new clients with your imaginative marketing campaigns if you never pause to ideate? In other words, If you are constantly in react mode, you cannot be in a creative headspace