Let's be honest. As a boutique studio owner, staffing has topped your emergency list a time or two

What does your fitness studio’s conversion rate- the percentage of intro clients who purchase long-term memberships- look like lately?

You have the idea, now here is the step-by-step outline to get your clients back in the door.

Let's talk about pricing for your boutique fitness studio. Studies show a change in pricing can increase or decrease your revenue by 20-50%. What could your gym do with 20+ percent more money?

I polled a few of my respected colleagues to develop the top ten things your business coach wishes you knew.

Think of it as a free coaching call on the house.

As all fitness studio owners know, getting new clients in the door is only half the battle. Keeping them engaged is the real challenge- especially once you've optimized your client flow. One of my favorite ways to increase gym member engagement is with challenges.

As a fitness industry coach, I've spent most of my time lately discussing marketing in the post-pandemic gym landscape. Countless articles, webinars, and studies have been dedicated to cracking the code of what makes for an effective marketing campaign. While no perfect solution will guarantee hundreds of new gym members through your door (despite many marketing firms' promises), trends are becoming evident that you'll want to take advantage of.

My favorite come-back sale is a buy two classes, get one free. I only like to use free as an active strategy, which should include a purchase component (i.e., buy X and get Y Free). Keep the offer short and finite. A client who has been inactive for months will not sign up for a six-month membership, even if you discount it deeply. Create a low-stakes, low-cost offer to help them fall in love with your gym again.

The quarterly survey is my favorite tool to combat membership churn in the wellness industry. Free tools such as Survey Monkey enable you to build templates to easily survey your clients. By asking key questions and analyzing the data, you can then strategically improve your business each quarter

Your gym’s trajectory can drastically and quickly improve by setting aside CEO time each year, quarter, and month to check in, identify roadblocks and needle movers, and set actionable, achievable goals. I call this an “owner retreat” and its similar to what I did as a studio owner, and what I do now with my clients and my own business.

As a boutique fitness studio owner, you likely want to boost your Google search results in order to rank higher. In a perfect world, instead of spending thousands on Facebook ads, your gym members would attend a fitness class at your studio, love their experience, and immediately post a glowing review on Google. Potential customers would then discover your fitness studio from your five-star Google reviews, and the cycle would repeat itself.