Summer can be an unpredictable time for those of us in the gym and fitness studio owners. Fitness-related memberships in July are at their lowest industry average, but it can feel like a complete gym summer slowdown that drags on if you’re not prepared. The key is a dual focus on both retention and new sales – boost gym membership sales while also keeping member retention high.

I polled a few of my respected colleagues to develop the top ten things your business coach wishes you knew.

Think of it as a free coaching call on the house.

As a fitness industry coach, I've spent most of my time lately discussing marketing in the post-pandemic gym landscape. Countless articles, webinars, and studies have been dedicated to cracking the code of what makes for an effective marketing campaign. While no perfect solution will guarantee hundreds of new gym members through your door (despite many marketing firms' promises), trends are becoming evident that you'll want to take advantage of.

As a boutique fitness studio owner, you likely want to boost your Google search results in order to rank higher. In a perfect world, instead of spending thousands on Facebook ads, your gym members would attend a fitness class at your studio, love their experience, and immediately post a glowing review on Google. Potential customers would then discover your fitness studio from your five-star Google reviews, and the cycle would repeat itself.

Part 2 of the open house series. How to market your open house to the public

How can you attract new clients with your imaginative marketing campaigns if you never pause to ideate? In other words, If you are constantly in react mode, you cannot be in a creative headspace

We’ll talk about how to design your perfect open house that actually brings in new clients first, and then how to market it in part two.