Summer can be an unpredictable time for those of us in the gym and fitness studio owners. Fitness-related memberships in July are at their lowest industry average, but it can feel like a complete gym summer slowdown that drags on if you’re not prepared. The key is a dual focus on both retention and new sales – boost gym membership sales while also keeping member retention high.

What does your fitness studio’s conversion rate- the percentage of intro clients who purchase long-term memberships- look like lately?

Let's talk about pricing for your boutique fitness studio. Studies show a change in pricing can increase or decrease your revenue by 20-50%. What could your gym do with 20+ percent more money?

As a boutique fitness studio owner, you likely want to boost your Google search results in order to rank higher. In a perfect world, instead of spending thousands on Facebook ads, your gym members would attend a fitness class at your studio, love their experience, and immediately post a glowing review on Google. Potential customers would then discover your fitness studio from your five-star Google reviews, and the cycle would repeat itself.

As the gym owner, you have the experience to guide your client in choosing the package that best serves their needs. That doesn’t mean you should personify the gym sales tactics that give the fitness industry a pushy reputation. You can embody confidence while supporting your new client’s goals, schedule, and budget.

If you own a gym or boutique fitness studio, your confidence in asking customers to buy is often the difference between a profitable fitness business and hoping to break even.

Rather than asking “if” the client will buy, you ask, “when would you like to start?” Adjusting your sales strategy to implement the assumptive close in your fitness studio while teaching and selling will increase profits and help you sell more gym memberships.