Let's agree that you want to keep those members happy and committed so they don't become someone else's dream members. With the holidays approaching, it's the perfect time to focus on increasing your gym's member retention and making your clients feel appreciated.

As all fitness studio owners know, getting new clients in the door is only half the battle. Keeping them engaged is the real challenge- especially once you've optimized your client flow. One of my favorite ways to increase gym member engagement is with challenges.

One of the first things I ask my clients is, “if I were a brand new client standing at your desk, what is my step-by-step experience?” Usually, studio owners tell me their ideal scenario, but when I ask them how they know it’s occurring, they admit it’s hit or miss. Margins are tight right now; we don’t have room for low conversion rates. If you don’t have a client flow, it’s time to create it.