Your Black Friday Sale Should Make You Money. Not Make You Crazy.
Let's talk about last year's Black Friday sale for a second.
Did you make real money? Or did you spend hours putting together offers, sending emails, and posting on social media, only to feel disappointed by how little money you made for all that work?
Maybe you did what you've always done.
Maybe you threw out some last-minute discounts and hoped for the best.
This year, we're doing things differently.
No last-minute discount scramble because you realized Black Friday is next week.
No spending Thanksgiving writing emails and trying to figure out what to post on Instagram.
And definitely no putting hours into a sale only to wonder whether you actually made any money.
We're looking at your numbers, figuring out what your clients actually want to buy, building profitable offers, and getting your marketing done BEFORE the Black Friday craziness begins.
So when Thanksgiving week rolls around, your offers are ready, your emails are scheduled, and you can actually enjoy Thanksgiving instead of working through it.
And you don't have to figure it all out on your own.
I've spent HOURS updating and rebuilding my Boutique Fitness Black Friday Planner to help you run a strategic, profitable, and manageable sale.
Here's What You're Getting
✔️ A step-by-step campaign workbook
No guessing or copying what the studio down the street is doing (because they don’t know, either).
✔️ Two different Black Friday sale strategies
Not every studio needs to run the same kind of promotion.
You'll learn how to choose between:
Deal Week: Five different offers featured over five days, with VIP Early Access and a Cyber Monday second-chance sale.
Streamlined Studio Sale: Three offers available together during your sale, with a simpler marketing schedule and an optional separate Cyber Monday promotion.
We'll figure out which one makes the most sense for your studio, your clients, and your bandwidth.
✔️ An offer-building workbook + idea library
A good Black Friday sale isn't just about how much you discount.
You'll work through what to sell, how to price it, and how to make your offers attractive without giving away your profit.
You'll also get 48 Black Friday offer ideas that go way beyond another ‘20% off a ten-pack.’ Because if you've been running the same specials for the past five years, it's probably time to try something new.
✔️ A 90-minute step-by-step workshop
I'll walk you through the planning process, the offer decisions, and the marketing strategy so you're not staring at a workbook wondering what to do next.
This is the part where we turn all those ideas into an actual plan.
✔️ A NEW marketing calendar, created with Stella
This is one of the additions I'm especially excited about!
My custom fitness marketing GPT (Stella) and I created a marketing calendar that lays out what to do and when, from your early announcements and VIP invitations to your daily sale emails and Cyber Monday follow-up.
You'll know what's coming next instead of waking up every morning thinking, “Great. What am I supposed to say today?”
✔️ Done-for-you marketing templates
Emails, social media content, and landing page copy you can customize for your studio.
And we're not just sending the same “HURRY! SALE ENDS TONIGHT!” message over and over.
The emails use different buying motivations throughout the campaign, so you're giving people real reasons to pay attention, consider your offers, and make a purchase.
This Is For You If...
You want to make more money from Black Friday without discounting everything in sight.
You're tired of pulling your sale together at the last minute.
You have no idea which offers actually performed best last year.
You want your marketing written and scheduled before Thanksgiving week.
You've run the same specials for years and are ready to try something different.
You want a campaign you can use again for New Year's, your studio anniversary, summer promotions, or another big sale.
Let's Talk About What's Possible
I've been teaching this Black Friday strategy to studio owners for the past five years, and I've seen what happens when owners stop guessing and start planning.
Last year's top-performing studios brought in $30,000+ in revenue during Black Friday week.
That's not a promise that every studio will do the same. Your results will depend on your audience, offers, pricing, and follow-through.
But it’s not an unusual result for my studios, either. It’s very possible when you give your sale the attention it deserves.
And here's what I love most.
You don't need to spend weeks figuring out what to sell, writing emails from scratch, or piecing together a marketing strategy.
I've already done the heavy lifting.
You get the strategy, offer ideas, planning tools, and marketing templates. All you have to do is make them your own.
Let's make this the year you actually have a plan.
Your Black Friday Sale Should Make You Money. Not Make You Crazy.
Let's talk about last year's Black Friday sale for a second.
Did you make real money? Or did you spend hours putting together offers, sending emails, and posting on social media, only to feel disappointed by how little money you made for all that work?
Maybe you did what you've always done.
Maybe you threw out some last-minute discounts and hoped for the best.
This year, we're doing things differently.
No last-minute discount scramble because you realized Black Friday is next week.
No spending Thanksgiving writing emails and trying to figure out what to post on Instagram.
And definitely no putting hours into a sale only to wonder whether you actually made any money.
We're looking at your numbers, figuring out what your clients actually want to buy, building profitable offers, and getting your marketing done BEFORE the Black Friday craziness begins.
So when Thanksgiving week rolls around, your offers are ready, your emails are scheduled, and you can actually enjoy Thanksgiving instead of working through it.
And you don't have to figure it all out on your own.
I've spent HOURS updating and rebuilding my Boutique Fitness Black Friday Planner to help you run a strategic, profitable, and manageable sale.
Here's What You're Getting
✔️ A step-by-step campaign workbook
No guessing or copying what the studio down the street is doing (because they don’t know, either).
✔️ Two different Black Friday sale strategies
Not every studio needs to run the same kind of promotion.
You'll learn how to choose between:
Deal Week: Five different offers featured over five days, with VIP Early Access and a Cyber Monday second-chance sale.
Streamlined Studio Sale: Three offers available together during your sale, with a simpler marketing schedule and an optional separate Cyber Monday promotion.
We'll figure out which one makes the most sense for your studio, your clients, and your bandwidth.
✔️ An offer-building workbook + idea library
A good Black Friday sale isn't just about how much you discount.
You'll work through what to sell, how to price it, and how to make your offers attractive without giving away your profit.
You'll also get 48 Black Friday offer ideas that go way beyond another ‘20% off a ten-pack.’ Because if you've been running the same specials for the past five years, it's probably time to try something new.
✔️ A 90-minute step-by-step workshop
I'll walk you through the planning process, the offer decisions, and the marketing strategy so you're not staring at a workbook wondering what to do next.
This is the part where we turn all those ideas into an actual plan.
✔️ A NEW marketing calendar, created with Stella
This is one of the additions I'm especially excited about!
My custom fitness marketing GPT (Stella) and I created a marketing calendar that lays out what to do and when, from your early announcements and VIP invitations to your daily sale emails and Cyber Monday follow-up.
You'll know what's coming next instead of waking up every morning thinking, “Great. What am I supposed to say today?”
✔️ Done-for-you marketing templates
Emails, social media content, and landing page copy you can customize for your studio.
And we're not just sending the same “HURRY! SALE ENDS TONIGHT!” message over and over.
The emails use different buying motivations throughout the campaign, so you're giving people real reasons to pay attention, consider your offers, and make a purchase.
This Is For You If...
You want to make more money from Black Friday without discounting everything in sight.
You're tired of pulling your sale together at the last minute.
You have no idea which offers actually performed best last year.
You want your marketing written and scheduled before Thanksgiving week.
You've run the same specials for years and are ready to try something different.
You want a campaign you can use again for New Year's, your studio anniversary, summer promotions, or another big sale.
Let's Talk About What's Possible
I've been teaching this Black Friday strategy to studio owners for the past five years, and I've seen what happens when owners stop guessing and start planning.
Last year's top-performing studios brought in $30,000+ in revenue during Black Friday week.
That's not a promise that every studio will do the same. Your results will depend on your audience, offers, pricing, and follow-through.
But it’s not an unusual result for my studios, either. It’s very possible when you give your sale the attention it deserves.
And here's what I love most.
You don't need to spend weeks figuring out what to sell, writing emails from scratch, or piecing together a marketing strategy.
I've already done the heavy lifting.
You get the strategy, offer ideas, planning tools, and marketing templates. All you have to do is make them your own.
Let's make this the year you actually have a plan.
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