The Step-by-Step Email System to Sell Out Wellness Retreats (and more!) in 2025

If you fitness studio is promoting a retreat, a Teacher Training, or any big-ticket offer, you can't just send one email and hope for the best (please don't do that for small offers, either). Your potential buyers need to understand what you're offering, trust you, and feel confident this is the right decision for them, and that takes time.

Research shows that taking time to craft effective emails is in your best interest because it offers the highest return on your time and effort investment. For every $1 spent on email marketing, businesses can expect an average return of $36. A thoughtful, well-timed email campaign is your secret weapon to selling out your offers.

Why You Need More Than One "Sales" Email

Selling a high-ticket item like a retreat or YTT isn't a quick yes. Your job is not only to communicate effectively with different buyer types, but also to help buyers:

• Learn what the offer actually is

• Emotionally buy into what you're selling

• Develop confidence to overcome potential hesitations

• See proof that your offer works for others with testimonials

• Take action before it's too late

An effective email campaign should gently guide prospective buyers through each of those stages.

How Often Should You Email?

Every 2(ish) days is perfect for keeping momentum without annoying your list. In the last few days, daily emails are expected and effective. Remember to resend important emails (like your FAQ or Last Chance) to people who didn't open them the first time.

Your 2-Week Email Campaign Plan (With Examples)

Here's how I'd structure a 2-week sales campaign to sell out your big offer.

Important note: These are snippets of your emails. You'll need to add appropriate calls to action (CTAs), details, etc.

Day 1: Teaser Email

Goal: Spark curiosity and build anticipation so they open the following emails

Example: "I bet you'll agree that life feels like a blur lately. You're rushing from one thing to the next, holding it together, but barely holding space for yourself.

We see you. And we've created something that gives you permission to step out of that cycle and back into your life.

Keep an eye on your inbox this Wednesday. A reset is coming- and it's exactly what your body and mind have been craving."

Day 3: Educational Email

Goal: Explain what this is and why it matters.

Example: "You've been holding it together for everyone else. Now it's your turn. This retreat isn't just a getaway- it's your chance to finally exhale, to step away from the constant 'doing' and come back to yourself.

Our 5-day Sedona retreat was created for women like you. Women who give, lead, hustle, and rarely pause long enough to feel how much they need a reset.

Imagine waking up with nothing on your to-do list except nourishing your body, quieting your mind, and remembering what it feels like to be fully present.

Because when you create that space for yourself, you don't just feel better- you show up differently. Stronger. Clearer. More aligned with what really matters. This isn't an indulgence. It's an investment in the version of you the world needs most."

Day 5: Emotional & Persuasive Email

Goal: Connect to their desires and struggles.

Example: "You're not here for surface-level fixes.

You want to feel like yourself again. Grounded. Clear. Energized.

But life's demands keep pulling you in a hundred directions, leaving your own needs last.

That's why this retreat matters.

It's not just a nice-to-have. It's a recalibration. A chance to reset your nervous system, reconnect with your body, and return home with more than memories- you'll come back aligned with what matters most to you.

You deserve that. It's just a click away."

Day 7: FAQ Email

Goal: Answer the big questions that might hold them back with a compelling spin. For example, "What are the accommodations? How do I get there? What is the meal situation? "What if I don’t know anyone?"

Day 9: Testimonial Email

Goal: Let your past clients' success stories convince anyone on the fence- make sure you choose testimonials that answer potential objections.

Example: "I almost didn't sign up. I told myself I was too busy, that it wasn't the right time. But looking back, it was exactly what I needed.

I came home from this retreat feeling like I could breathe again. My stress wasn't gone, but my relationship with it changed.

I felt stronger. Clearer. Like I had found my center again.

If you're on the fence, trust me- this experience will give you exactly what you need." Jessica, 2023 Retreat Guest

Day 10: Objection Buster Email

Goal: Address hesitations and make it easy to say yes.

Example: "You might be thinking: 'Can I really step away right now?'

'Is this the right time?' 'Will it be worth it?'

Here's the truth:

There will always be reasons to stay in the hustle. But rarely do we get opportunities to pause and intentionally prioritize our own well-being.

Burnout doesn't announce itself. It creeps up until you're running on fumes, disconnected from your goals, and just going through the motions.

This retreat isn't a luxury. It's a strategic reset- a chance to replenish your energy and come back to your life more focused, present, and fulfilled.

You're not stepping away from your life. You're you'll be back into it-fully present, fully you."

Day 11: Personal Story Email

Goal: You're your best example of "why", so connect!

Example: "I used to believe rest was a reward.

That I had to earn it by pushing through the exhaustion, hitting the next goal, being everything for everyone.

But the more I achieved, the more disconnected I felt- from my body, my joy, even my purpose.

It wasn't until I hit a breaking point—burnt out, overwhelmed, running on fumes—that I realized:

No one was going to give me permission to slow down.

I had to give it to myself.

That's why I created this retreat.

Not as a luxury, but as a necessary pause.

A place for women like you to breathe again. To come home to yourself. To remember who you are outside of your to-do list."

Day 13: Last Chance Email

Goal: Drive urgency. This is when most sales come in!

Example: "You've been thinking about it.

That little voice saying… 'This is exactly what I need.'

But life keeps getting in the way. Work. Family. The never-ending to-do list.

Here's the truth:

There will never be a "perfect" time to step away.

But there is a perfect reason.

You can't keep running on empty and expecting to feel whole. You can't pour from a cup that's bone dry.

That's why this retreat exists. A reason to breathe, move, and reconnect with yourself so you can come back to your life stronger, clearer, and grounded in what matters most.

Enrollment closes tonight.

This is your chance to draw a line in the sand and say:

"I'm ready to show up for myself."

One decision. One week that could change how you move through the rest of your year.

If you've been waiting for a sign, this is it.

14: Redemption Email

Goal: Grab those procrastination buyers and offer another way to say "yes"

Example: "We know life happens.

Sometimes the timing is tricky. Budgets are tight. Or maybe the idea of traveling right now isn't realistic.

That's exactly why we're giving you one more chance and making it even easier to say yes.

For the next 24 hours, we're reopening registration and offering two new ways to join us:

1. Payment Plan Option

Break up your investment into smaller, manageable payments. Because taking care of yourself shouldn't feel financially overwhelming.

Small steps, same transformation.

2. Virtual Attendee Pass

If travel isn't possible, join us from wherever you are.

You'll get access to live-streamed workshops, guided sessions, and curated resources designed to give you the reset you've been craving without having to leave home.

You deserve to feel clear, connected, and grounded.

This retreat is here to help you get there.

And now, there's a path that works for you.

But these options are only available until midnight tonight.

If you've been feeling that quiet nudge, this is your moment."

Bonus points: Re-read the Black Friday Campaign article and implement Limitless's signature VIP reachout system, too!

The Bottom Line

This sequence isn't about "hard selling." It's about guiding people through a thoughtful decision, step by step, in a way that resonates with each individual. You're showing up to educate, inspire, and guide them to the obvious decision (buy your offer).

That's how you fill retreats, YTTs, and big offers with ease and integrity.